So after a week of experimenting I think the logo is finally done!

As you can see it extends the logo I posted a few days ago by adding some colour, a few tweaks to the font, and a gentle curve meant to suggest the top of a hill in the background. I’ve also applied some gradients and shading to the box surrounding the silhouette. These give the box a sense of depth and force the white tree into the foreground.
From a practical perspective I’m happy with this logo because it immediately catches the eye and challenges the viewer to recognize the outline of the tree. The red gradients look great in full colour and can be flattened to a solid red for low resolutions and small sizes. When printing in black and white the gradients can be removed entirely which recreates the old logo from a few days ago.
Though there are still a few concerns with this logo, such as how it should be laid out when the format requires something more horizontal, I’m sure solutions to those problems will evolve over time. I’m actually so satisfied with it I’m taking my first stab at a business card!

Like the logo design from a few days ago this is my first draft, and needs to be polished if it will make a good first impression, but I really like how it showcases the new logo. Again the red is very striking and should stand out well in a client’s wallet or on their desk. I’ll be passing around printed copies to some of my friends over the next few days and hope to send a final design to the printer next week. If you’ve got any feedback please let me know by leaving a comment on this post.